Monday, August 04, 2003

NYTimes.  Contextual ads fall short on most news stories.  This article is illustrative of the failure of generic news to provide the contextual content (keywords) necessary for effective targetted advertising (which is all the rage right now).  Stories about serial killers, weather, terrorists, war, politics, etc aren't appropriate for performance based ads.  What is needed is content that helps people make purchasing decisions.  That can only be done by focused content, the type of content we are talking about at the Weblog Network.  BTW, there are solutions for traditional news organizations, but it doesn't involve targetted, performance-based ads.
8:56:21 AM